Journal of Intelligent Marketing Management

The effect between sensory cues and willingness to buy instant street foods

JABM.3.2.15564.35997558177

maryam mashayekhi, Ali Asghar Eyvazi Heshmat, Mohammad Hossein Furqani

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Investigating the effect of competitive intelligence on organizational performance with emphasis on the role of social-strategic intelligence in export-oriented companies in Tehran in 1399

JABM.3.2.15564.351256478

Ahmadreza Akbari

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Investigating the role of managers' guide in the process of employee loyalty

JABM.3.2.15564.35369522625125.546

Dinara Naderi

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The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank)

JABM.3.2.15564.35369522.3556256541561

Ebrahim KazemPour, Kiumars Arya, koroush parsamoein

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• PDF 1.02 M

Investigating the Impact of Platform Architecture Flexibility on Competitive Performance, Shortcutability, Channel Management and Online Channel Management, and Modification of Supplier, Distributor and Customer (Code: DJ Corporation)

Pages 140-155

seyedeh masomeh ghamkhari, seyyed hamed mortazavi moghari

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Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province)

JABM.3.2.15564.35369522185.26547

Mohammad bashokouh, Hosein Rahimi Kalor, Hosein Jabrailpor dinvar

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Investigating and comparing indicators of perception of corruption, trade balance, ease of doing business, foreign investment and export fluctuations in the member countries of the Shanghai Organization

JABM.3.2.15564.353695226256546.5641

mahmud keivan bane kohal, Amir hossein shafiee najaf abadi

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• PDF 922.6 K

Investigating and establishing a customer relationship management system in creating a sustainable competitive advantage for construction companies in Qeshm

JABM.3.2.15564.3536952262565658421

Bagher Bagherian Kasegari, Aboozar Kamali Koloochani

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Providing solutions to explain smart marketing culture using qualitative content analysis method

Pages 156-174

JABM.3.2.15564.351256.325765798

seyed mohamad kamelhoseini, Mohammad Mohsen Sadr, foad Kouhzadi, Mohammad Ali Ghazi Kelahroodi

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Designing a relational marketing model in luxury brands

Pages 175-187

JABM.3.2.15564.3584353454465623

Ahmad Ostad Mohammadi, Fataneh Alizade Meshkani, Ebrahim Albo Naiemi

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• PDF 1.55 M

Designing a model for the export of technical and engineering services in the oil and gas drilling industry

Pages 188-215

JABM.3.2.15564.351256.32578646465416

Saeed Heydaryan, Ghanbar Amir Nejad, Maryam Darvishi, Fereydoun Omidi

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• PDF 2.31 M

Studying the Effect of Climate on Buying Behavior Considering the Role of Personality and Marketing Factors

Pages 216-259

JABM.3.2.15564.351256.32578478454

Ehsan Azarnik, Farshad Faezi Razi, Azim Zarei

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The Role of Art Therapy in Stimulating Customers’ Unconscious in Data-Driven Marketing

Pages 303-321

JABM.3.2.15564.35125656565040

Nahid Zakipour Kinji

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• PDF 1.2 M

Designing the content marketing model of social networks among housewives of social security organization using foundation data technique

JABM.3.2.15564.351256.32859596

maryam zakipour kinji, Majid Fani, Mehdi Rouholamini

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• PDF 1.31 M