Journal of Intelligent Marketing Management

Investigating the Impact of Structure and Cultural Consciousness on Strategic Performance with the Media of Competitive Intelligence (Case Study: Bank Mellat)

Pages 119-139

mohammad mehdi khazeifar, mohsen amraei

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Explaining a model for the development of talent management in the intelligent tourism sector based on the data theory of the foundation

Pages 38-60

JABM.3.2.15564.35125698412

jahanbakhsh rahimi baghmalek, keyhaneh karimi, amin amiri makvandi

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Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city)

Pages 66-87

seyedeh maasoumeh Ghamkhari, Lila Pour Ali Ganji

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Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city)

Pages 79-94

JABM.3.2.15564.3535162.5484

masoud ghorbani, valliyoullah Younesi

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Presenting the model of effective smart marketing challenges in social media by using the theme analysis method

Pages 61-78

JABM.3.2.15564.353695226256554896

Maryam goudini, Morteza Movaghar

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Analyzing the communications structure of sponsors and investors and risky economic enterprises with knowledge-based companies with the approach of financial relations and investment resources

Pages 1-37

JABM.3.2.15564.359527320

Elnaz Atiyar

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Investigating the Impact of Social and Economic Factors on Employment in Iran

Pages 64-72

JABM.3.2.15564.3512565367

khosro moradi shahdadi, kamran poudat

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Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach

Pages 95-116

JABM.3.2.15564.353695226256555.4854

sayed mohammad safavi hemami, Mahdi Mohammadi

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Increasing customer lifetime value by emphasizing service quality in platform businesses (Case of study: Achareh)

Pages 117-142

JABM.3.2.15564.35887879086546

Seyedeh Faezeh Ghamkhari, seyedeh masoumeh Ghamkhari

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• PDF 1.4 M

Studying the effect of internal control system on financial performance with the mediating role of information asymmetry in the Iranian capital market

Pages 143-159

JABM.3.2.15564.359977714545415

Seyed Mohammad Amin Razavi, Shadi Shahverdiani

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Intention to smart tourism based on Fred Davis theory and green marketing approach

Pages 160-182

JABM.3.2.15564.35997874

Behnaz Khoshtinat, MohammadReza Noghnaee, Aylar Bagheri

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Presenting a model combining brand theory and brand experience theory and their impact on customer experience using thematic analysis method

Pages 183-198

JABM.3.2.15564.351256.3257574584

Alireza Falahati, Vahid Reza Mirabi, Serajeddin Mohebi

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• PDF 1023.54 K