Journal of Intelligent Marketing Management - Articles List

Volume & Issue: Volume 1, Issue 3, September and October 2021, Pages 1-200

Excerpt from master's thesis

Investigating the effect of participatory brand development, brand familiarity, brand ownership, brand responsibility, brand self-improvement on customer behavior by examining the moderating role of differentiation and individualism-collectivism (Case study: Iran Khodro customers in Karaj)

Pages 1-14

parham bazazan

Identify and rank the components affecting the psychological empowerment of startups in the face of emerging risks of Covid-19 disease

Pages 15-35

seyedeh maasoumeh Ghamkhari; parisa Fathollahzadeh Ramezani

Investigating the Impact of Platform Architecture Flexibility on Competitive Performance, Mediated by Purchasing Capability, Channel Management and Online Services, and Modifying Supplier, Distributor, and Customer Interaction (Case Study: Digi Kala Company)

Pages 36-58

seyyed hamed mortazavi moghari

The effect of awareness of social sustainability and environment on green brand loyalty mediated by altruistic variables (Case study: consumers of Cinere products in Tehran)

Pages 59-79

mohammad salarvand

Assessing the Mediating Role of Cognitive and Emotional Attitudes of Electronic Brand in Influencing Electronic Brand Knowledge on Electronic Brand Non-Financial Performance (Case Study: Tehran Green Restaurants)

Pages 80-103

negar sadat mir hosseini

Investigating the effect of perceived quality, perceived value, perceived satisfaction and perceived differentiation on brand loyalty with the mediating role of brand trust(Case study: Chain store 7 in Tehran)

Pages 104-127

mohammad saeid mostafayi

Journal of Intelligent Marketing Management

Journal Archive

Volume 5 (2024)

Volume 4 (2023)

Volume 3 (2022)

Volume 2 (2021)

Volume 1 (2020)