Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Keyword Index
A
  • Antecedents Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
B
  • Barriers to Phygital customer experience Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
  • Behavioral Rules Empirical Analysis of the Efficient Market Hypothesis in the Iranian Capital Market: An Analysis of Behavioral Irregularities [Volume 7, Issue 1, 2026, Pages 475-500]
  • Business intelligence Business Intelligence Model in International Marketing with the Approach of Specifying Implicit Knowledge [Volume 7, Issue 1, 2026, Pages 216-241]
C
  • Chain stores of Iran Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
  • Competitiveness Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
  • Consequences Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
  • Consumer Behavior Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
  • Content Analysis Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
  • Content Marketing Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
  • Cultural Marketing Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
  • Customs Policies Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
D
  • Delphi technique Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
  • Digital triggers Identifying Factors Affecting Purchase Decisions with an Emphasis on Digital Spurs [Volume 7, Issue 1, 2026, Pages 181-200]
F
  • Fashion Industry Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
  • Fuzzy AHP method Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
G
  • Global Strategy Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
H
  • Homa Airlines Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
I
  • Inhibiting factors Decoding Online Purchase Behavior: A Network Analysis of Drivers and Barriers with an Emphasis on the Central Role of Security and Trust [Volume 7, Issue 1, 2026, Pages 11-62]
  • Interpretive structural equations Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
K
  • Knowledge Management Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
  • Knowledge Storage Investigating the relationship between the establishment of knowledge management system and customer-oriented management in branches of Sepah banks in Shahrekord city [Volume 7, Issue 1, 2026, Pages 405-417]
M
  • Machine Learning Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
  • Management Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
  • Marketing Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
  • Marketing Artificial Intelligence in Marketing: A Systematic Literature Review and Meta-Synthesis of Applications and Technologies [Volume 7, Issue 1, 2026, Pages 63-102]
  • Marketing strategy Developmental Model of Digital Marketing in Insurance Companies in the Era of Digital Transformation: A Mixed-Methods Approach [Volume 7, Issue 1, 2026, Pages 310-335]
  • Market Innovation Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
  • Meta-synthesis Artificial Intelligence in Marketing: A Systematic Literature Review and Meta-Synthesis of Applications and Technologies [Volume 7, Issue 1, 2026, Pages 63-102]
  • Miqmac analysis Leveling and Analysis of Factors Affecting the Knowledge-Based Organization Model [Volume 7, Issue 1, 2026, Pages 385-404]
N
  • Non-oil export jump Developing Customs Policies in the Direction of Non-Oil Exports Growth [Volume 7, Issue 1, 2026, Pages 153-180]
O
  • Online shopping. Driving factors Decoding Online Purchase Behavior: A Network Analysis of Drivers and Barriers with an Emphasis on the Central Role of Security and Trust [Volume 7, Issue 1, 2026, Pages 11-62]
P
  • Phygital customer experience Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
  • Phygital technologies Presenting a Phygital Customer Experience Framework in Iranian Chain Stores: A Qualitative Approach [Volume 7, Issue 1, 2026, Pages 459-474]
  • Project Management Artificial Intelligence Applications In Marketing And Design And Construction Project Management: Sustainable Startups [Volume 7, Issue 1, 2026, Pages 201-215]
  • Public Policy Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
R
  • Random Forest Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
S
  • Sacred Defense Presenting a Cultural Management Model of the Sacred Defense with a Cultural Marketing Approach [Volume 7, Issue 1, 2026, Pages 418-445]
  • Sales Performance Investigating sales strategies of oil refinery industrial goods on sales performance and intelligence [Volume 7, Issue 1, 2026, Pages 266-282]
  • Sales Strategy Investigating sales strategies of oil refinery industrial goods on sales performance and intelligence [Volume 7, Issue 1, 2026, Pages 266-282]
  • Security and trust Decoding Online Purchase Behavior: A Network Analysis of Drivers and Barriers with an Emphasis on the Central Role of Security and Trust [Volume 7, Issue 1, 2026, Pages 11-62]
  • Sentiment Analysis Predicting the effectiveness of digital content in the fashion industry using machine learning algorithms [Volume 7, Issue 1, 2026, Pages 103-128]
  • Servantship Designing a Servant Behavior Model in Iranian Government Organizations with a Quantitative Approach and Fuzzy Dematic Analysis [Volume 7, Issue 1, 2026, Pages 352-384]
  • Shiraz Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
  • Social Network Presenting a model of consumer behavior change in social networks based on brand influence [Volume 7, Issue 1, 2026, Pages 283-309]
  • Structural Equations Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
T
  • Tile and Ceramic Industry of Yazd Province Examining the Relationship Between Marketing Orientation and Competitive Advantage in the Tile and Ceramic Industry (Case Study: Tile and Ceramic Industry of Yazd Province) [Volume 7, Issue 1, 2026, Pages 446-458]
  • Tourism Industry Developing a brand reputation model with a social responsibility approach in the Shiraz tourism industry [Volume 7, Issue 1, 2026, Pages 129-152]
V
  • Validation Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach [Volume 7, Issue 1, 2026, Pages 336-351]
  • Virtual media Presenting a model for predicting the reaction of virtual media customers using artificial intelligence [Volume 7, Issue 1, 2026, Pages 242-265]