Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

A
  • Ahmadi, Amir Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
  • Ahmadi Esfahani, Arash Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
  • Akbari, Hamid The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
  • Akbari Mehrabad, Morteza Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
  • Akhavan Sarraf, Ahmad Reza Surveying of the Role of Adjustment Strategies in Sanctions Affected Companies (Case Study: Russia) [Volume 3, Issue 3, 2022, Pages 73-90]
  • Amiri, Gholamreza Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
  • Amirkhani, Amirhossein The Effective Factors on Improving Human Resource Productivity based on Kopman Model (Case study: Iran Khodro Industrial Group) [Volume 3, Issue 3, 2022, Pages 132-147]
B
  • Bagheri, Aylar The effect of smart marketing tools and racism on the brand equity of national brands and the desire to use them [Volume 3, Issue 4, 2022]
  • Baouj Khoshamian, Emran Business cycle management based on performance improvement (Case Study: Service-Based Companies) [Volume 3, Issue 4, 2022, Pages 148-168]
F
  • Fazeli, Amir Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance [Volume 3, Issue 3, 2022, Pages 95-109]
  • Fazeli Veisari, elham Systematic Overview of Factors Affecting Technological Entrepreneurship [Volume 3, Issue 4, 2022, Pages 88-99]
G
  • Ghamkhari, seyedeh maasoumeh Impact of dynamic and consistent marketing capabilities on international marketing performance with the role modal intensity of competition (Case Study: Sahar Hamadan Food Industry) [Volume 3, Issue 2, 2022, Pages 62-87]
  • Ghamkhari, seyedeh maasoumeh Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products) [Volume 3, Issue 3, 2022, Pages 18-40]
K
  • Khoon Siavash, Mohsen Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
  • Khoshtinat, Behnaz The effect of smart marketing tools and racism on the brand equity of national brands and the desire to use them [Volume 3, Issue 4, 2022]
  • Kouhzadi, foad Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
M
  • Milani, Mohammad Sadegh Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
  • Miri, Abdolreza Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]
  • Mohammadi, Davoud Investigating the effect of brand anthropomorphism on brand defense with the mediating role of brand love with the moderating role of attitude towards social distancing (case study: customers of Sen H products) [Volume 3, Issue 3, 2022, Pages 18-40]
  • Mohammadi, Mahdi intelligent internal exploration and analysis of macro-cultural factors related to the success and failure of the organization''''s marketing during remote work; Category analysis approach [Volume 3, Issue 1, 2022, Pages 1-14]
N
  • Naeimi, Mina Business cycle management based on performance improvement (Case Study: Service-Based Companies) [Volume 3, Issue 4, 2022, Pages 148-168]
  • Nikookar, Mohsen Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination (Study: Tourists of Alisadr Tourism Complex Hamadan) [Volume 3, Issue 2, 2022, Pages 95-118]
  • Noghnaee zadeh, MohammadReza The effect of smart marketing tools and racism on the brand equity of national brands and the desire to use them [Volume 3, Issue 4, 2022]
R
  • Rahimian, Ashraf Investigating the impact of multiple strategic orientations and strategic flexibility on product innovation (case study: Pars Khodro Company) [Volume 3, Issue 3, 2022]
  • Rahimiyan, Ashraf Will Metaverse replace the current Internet? [Volume 3, Issue 4, 2022]
  • Razi, Nasrin Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
  • Ruhol Amini, Seyede Mahsa The Impact of Perceived Usefulness and Perceived Ease of Use on the Intention to Use Smart Neobank Services with the Mediating Role of Customer Attitude and Trust [Volume 3, Issue 4, 2022, Pages 197-218]
S
  • Sadeghi, AliAkbar Marketing Without Advertising Michael Phillips And Sally Raspberry [Volume 3, Issue 2, 2022, Pages 86-97]
  • Sadr, Mohammad Mohsen Entrepreneurial decision-making based on agility: a case study of Sepeh Banks in West Azerbaijan Province [Volume 3, Issue 4, 2022]
  • Shabani, Mohsen Studying the relationship between Psychological Capital and human resource productivity in Semnan Gas Company [Volume 3, Issue 1, 2022, Pages 46-63]
  • Shahi, Reza Determinants of Satisfaction and Loyalty of Non-Governmental University Students with Focus on Students Perceived Value (Case Study: Students of Nabi Akram Institute of Higher Education) [Volume 3, Issue 4, 2022, Pages 169-196]
V
  • Valimohammadi, Majid Smart crowdfunding in charities; A look at active charitable actions of Iranian society from the perspective of social marketing [Volume 3, Issue 1, 2022, Pages 15-25]
Y
  • Yeganegi, Kamran Investment Management on Renewable Energy [Volume 3, Issue 2, 2022, Pages 54-71]
Z
  • ZakiPour, Mehdi Implementation of value creation effects in commercial bank considering viral marketing [Volume 3, Issue 4, 2022, Pages 219-252]