Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Investigating the Role of Special Talents of Individuals with Autism Spectrum Disorder in Enhancing Profitability of Digital Companies through Innovation and Creativity

Document Type : The scientific research paper

Authors
Niloufar Baghdadi 1
Seyed Mohammad Sadegh Milani Hoseini 2
1 Master of Psychology of Exceptional Children, Central Tehran Branch, Islamic Azad University, Tehran, Iran.
2 PhD in Business Management, Department of Business Management, University of Tehran, Tehran, Iran and Department of Management, University College of Nabi.
JABM.3.2.15564.350878.36790
Abstract
In the era of digital transformation and intensified competition in technology markets, the intelligent utilization of diverse human capital—particularly the special talents of individuals with Autism Spectrum Disorder (ASD)—has emerged as a pivotal strategy for enhancing innovation and profitability in digital companies. This mixed-methods study comprehensively investigates the unique capabilities of individuals with ASD and their impact on financial performance, organizational creativity, and sustainable value creation within digital firms. Thematic analysis of in-depth interviews with technology sector managers and experts, combined with statistical data collected from 52 digital companies, reveals that the active inclusion of talented individuals with ASD significantly increases innovation rates, reduces process errors, improves job satisfaction, and leads to notable growth in profitability. Furthermore, the findings indicate that the implementation of supportive policies, development of flexible work environments, and managerial education on neurodiversity can overcome existing barriers and maximize the potential of diverse human capital. This research, by offering a conceptual model and practical recommendations, provides a robust foundation for rethinking human resource policies in knowledge-based companies and fostering sustainable competitive advantage.
Keywords
Special talent
Autism Spectrum Disorder
Innovation
Profitability
Digital companies
Neurodiversity
Human resource management
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Journal of Intelligent Marketing Management
Volume 6, Issue 2 - Serial Number 28
Summer 2025
Pages 410-432

  • Receive Date 25 March 2025
  • Revise Date 04 June 2025
  • Accept Date 04 June 2025