Due to the dynamic and competitive nature of the insurance industry, the continuation of competitive strategies based on the knowledge of the environment, environmental opportunities and threats and understanding the organization's strengths and weaknesses is very important, because without these analyses, the insurer's efforts will not be effective and the organization will not reach its final goal. Due to the challenges and problems and gaps in the application of systematic methods, environmental analysis, organization analysis and strategy continuation by adding environmental and internal factors of the organization in the country's insurance industry, the present research, relying on the opinion of 10 experts of this industry from among the managers and representatives and experts of the insurance industry, first identified the internal and external factors effective in the strategic planning process and then by analyzing them, proposed the best possible strategies. The primary data collection method was questionnaire and interview and the method of seeking opinions from the representatives of "Sahand Mahni Tabriz" and library studies were done in parallel. Internal factors (strengths and weaknesses) and external factors (threats and opportunities) have all been extracted and analyzed by the MAXQDA2020 software in the form of 40 factors by the internal and external factor matrix, which is the result of interviews with the mentioned experts, and as a result of this operation, 4 main categories have been obtained with the titles of strengths, weaknesses, opportunities and threats, and 40 codes for the above categories have been obtained, which are described in the following. And the obtained strategies have been analyzed to determine the attractiveness in the QSPM quantitative planning matrix, so that the priorities of the relevant organization can be graded.