Today, maximizing human capital utilization is essential for organizations due to rapid technological advancements, increasing competition, and cost reduction needs. Organizational coaching serves as a powerful method to ensure employees are motivated and perform at full potential. This study aims to identify factors influencing organizational coaching implementation in Iran's industry and trade sector and propose an optimal paradigm model. Using a qualitative grounded theory approach (Strauss and Corbin, 1998), the population consisted of managers and experts in organizational coaching, with 16 participants selected via snowball sampling. Findings through open, axial, and selective coding reveal a paradigmatic model including causal conditions (organizational and individual characteristics), contextual factors (coaching culture building, organizational climate, organizational support), intervening factors (coach and client characteristics), strategies (organizational change, self-awareness, role clarity, organizational agility, organizational trust enhancement, organizational learning), and consequences (individual and organizational development). The innovation of this research lies in integrating Iran's unique cultural factors with global models, aiding industrial organizations in performance improvement.
FAREGH,S A and Raeisi Gavgani,Z S . (2026). Designing effective organizational coaching services in the field of industry and business. (e736272). Journal of Intelligent Marketing Management, (), e736272 doi: JABM.3.2.15564.351256.3257.38745
MLA
FAREGH,S A , and Raeisi Gavgani,Z S . "Designing effective organizational coaching services in the field of industry and business" .e736272 , Journal of Intelligent Marketing Management, , , 2026, e736272. doi: JABM.3.2.15564.351256.3257.38745
HARVARD
FAREGH S A, Raeisi Gavgani Z S. (2026). 'Designing effective organizational coaching services in the field of industry and business', Journal of Intelligent Marketing Management, (), e736272. doi: JABM.3.2.15564.351256.3257.38745
CHICAGO
S A FAREGH and Z S Raeisi Gavgani, "Designing effective organizational coaching services in the field of industry and business," Journal of Intelligent Marketing Management, (2026): e736272, doi: JABM.3.2.15564.351256.3257.38745
VANCOUVER
FAREGH S A, Raeisi Gavgani Z S. Designing effective organizational coaching services in the field of industry and business. JIMM. 2026;():e736272 (In Persian). doi: JABM.3.2.15564.351256.3257.38745