Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Validation of the Public Policy Model in the Health Sector Using the Structural Equations Approach

Document Type : The scientific research paper

Authors
1 Department of Management, Qe.C., Islamic Azad University, Qeshm, Iran.
2 Department of Management, Shi.C., Islamic Azad University, Shiraz, Iran.
3 Department of Mathematics and Statistics, Qe.C. , .Islamic Azad University, Qeshm, Iran.
Abstract
Today, health is widely considered as a basic need for the development of societies. Therefore, it is essential to determine valid criteria for measuring the effectiveness of programs by system analysts. The present study was conducted with the aim of designing and validating the public policy model in the health sector (case study: Chaharmahal and Bakhtiari University of Medical Sciences). The qualitative part of this study was conducted using a data-based approach and interviews with experts and specialists of the University of Medical Sciences, and the design of the research theme pattern was based on the content analysis method. The statistical population of the study in the quantitative part is all administrative and human resources experts and senior managers of Chaharmahal and Bakhtiari University of Medical Sciences. The research data collection tool is a researcher-made questionnaire. Also, the structural equations approach with PLS software was used to validate the research model. The results of the quantitative part of the study showed a relatively strong fit of the structural model (0.060) and a strong predictive power of the research model. The proposed model is presented below and was observed to have good validity using the structural equation approach.
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Subjects


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Volume 7, Issue 1 - Serial Number 31
Winter 2026
Pages 336-351

  • Receive Date 06 October 2025
  • Revise Date 03 December 2025
  • Accept Date 05 January 2026