Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

The future of fundraising research in the volleyball federation with a structural analysis approach

Document Type : Excerpt from doctoral thesis

Authors
1 PhD student, Department of Sports Management, North Tehran Branch, Islamic Azad University, Tehran, Iran.
2 Assistant Professor, Department of Sports Management, Islamic Azad University, North Tehran Branch, .Tehran, Iran
3 Associate Professor, Department of Sports Management, Islamic Azad University, South Tehran Branch, .Tehran, Iran
4 Faculty member, Central Tehran Azad University, Postdoctoral Fellow in Futures Studies, University of Tehran, Tehran, Iran.
Abstract
Attracting foreign investment is one of the economic priorities of sports federations, especially the volleyball federation. However the growing uncertainty in this field has pushed policy-making towards new approaches such as strategic foresight. The purpose of this research was to identify the future drivers of attracting funds for the volleyball federation. This research is descriptive-analytical in terms of practical targeting strategy and descriptive-analytical based on future research methods. The statistical population of this research was made up of sports marketing professors, federation officials and managers of sponsoring companies. The selection of these people was purposeful and their number was equal to 20 people. to order to identify the issues affecting the future of fundraising in the volleyball federation, a review of research literature and interviews with experts were used, and based on that, 25 final components were identified in connection with fundraising in the volleyball federation. The obtained results showed that 24 factors are effective components in attracting capital to the volleyball federation. According to the findings of the research, the four variables of television broadcast rights, contracts with business partners, approval of copyright law, and professional club ownership are among the key drivers of attracting capital in the volleyball federation because they have both importance and high uncertainty. They had registered for themselves. For this reason, it is necessary to use them in future planning and determination of possible future scenarios.
Keywords
Subjects

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Volume 6, Issue 4 - Serial Number 30
Winter 2026
Pages 451-474

  • Receive Date 08 May 2024
  • Revise Date 24 June 2024
  • Accept Date 11 September 2024