Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Provide a Model of Tourist Travel in Economic Crisis Based on the Data Theory of the Foundation(Case study: Hormozgan province)

Document Type : The scientific research paper

Authors
1 PhD student, Department of Management, Faculty of Humanities, Islamic Azad University, Qeshm Branch, Qeshm, Iran
2 Associate Professor, Department Of business Management, Faculty Of Management And Accountancy, University Of Hormozgan, Bandar Abbas, Iran
3 Assistant Professor, Department Of Industrial And Public Management, Faculty Of Management And Accountancy, University Of Hormozgan, Bandar Abbas, Iran
Abstract
The present study, using a qualitative method, presents the pattern of tourists traveling in economic crisis with the data approach of the foundation. The research was exploratory and content analysis was used to extract general indicators and interviews in the data theory section of the foundation were used to extract specific indicators. The statistical population of this research was a qualitative section of experts and specialists in the field of tourism and marketing management. There were 15 people with at least a master's degree, and this process reached theoretical saturation. Validity through experts and reliability through the method of review or visit by experts were used. In this research, content analysis method and data foundation theory with MAXQDA software were used to present a qualitative model. In order to provide a model according to the results of interviews and analysis, economic sanctions, changes in revenue, changes in the type of advertising for tourism, changes in attitudes of tourists, changes in investment in the tourism sector, changes in attitudes of the private sector in tourism Except for the causal conditions in the tourist travel pattern with the approach of economic factors. Also, the underlying factors of this model include education and promotion, political and governmental factors, income, change in the type of travel and change in expenses. Interfering factors such as satisfaction with cooperation with tourists - the status of services provided to tourists - proper financial management - financing - correct policy - economic security are affected. Interfering factors such as satisfaction with cooperation with tourists - the status of services provided to tourists - proper financial management - financing - correct policy - economic security are affected. Further exit strategies were devoted to items such as cheaper accommodation, further increase in the introduction of rural culture, change or flexibility of tourism laws, government funding, travel insurance, promotion of tourism standards, and the provision of tourism facilities.
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  • Receive Date 28 April 2024
  • Revise Date 24 July 2024
  • Accept Date 24 July 2024