Journal of Intelligent Marketing Management

Journal of Intelligent Marketing Management

Design and Validation of an Optimal Strategic Human Resource Planning Model in Education

Document Type : Excerpt from doctoral thesis

Authors
Maroof Ghaderi 1
Gholam Reza Rahimi 2
Mojtaba Ramezani 2
Mohammad Ali Mojalal Chobaghloo 2
1 PhD student, Islamic Azad University, Bonab Branch, Education Organization.
2 Faculty member, Islamic Azad University, Bonab Branch.
JABM.3.2.1564.380256.32078
Abstract

The purpose of this research is to design and validate an optimal model of strategic human resource planning in the Education Organization of West Azerbaijan. The research is applied in terms of purpose and exploratory mixed-methods (qualitative-quantitative) in terms of data collection. In the qualitative phase, to design the optimal model of strategic human resource planning in education, the systematic grounded theory method by Strauss and Corbin (2008) was used. The statistical population consisted of managers and officials involved in implementing human resource planning in the Education Organization of West Azerbaijan. Based on the principle of data saturation, 15 individuals were selected using purposive sampling. Semi-structured interviews were used to collect data. To ensure the reliability of the data collection tools, Lincoln and Guba's (1985) criteria for trustworthiness were applied. The data were analyzed through three stages of open, axial, and selective coding. In total, 106 open codes were identified and reduced to 51 main codes and 12 axial codes. The findings showed that causal conditions, including "information-driven leadership," contextual conditions, such as "effective human resources," and intervening conditions, like "reward systems and communication," had a significant impact on the selection of strategies. The identified strategies, under the title of "multiple empowerment," resulted in outcomes such as "a thriving organization." Based on this, the optimal model of strategic human resource planning in the Education Organization of West Azerbaijan was designed. In the quantitative phase, a 17-item questionnaire was developed to validate the model and distributed among 15 experts and university professors using the Content Validity Ratio (CVR). The results showed that all items had the necessary validity with CVR values higher than 0.49. Based on the findings, recommendations for improving strategic human resource planning in education include strengthening strategic leadership, developing staff competencies, establishing a fair reward system, and creating a specialized human resource development unit.
Keywords
Strategic planning
human resources
education
optimal model

Subjects

تفرشی، سید محمد؛ منظری توکلی،علیرضا؛ سلاجقه، سنجر؛ شیخی، ایوب (1402). الگوی برنامه ریزی استراتژیک مبتنی بر نوآوری: رویکردی برای توسعه منابع انسانی سازمان. فصلنامه آموزش و توسعه منابع انسانی، 37(10)، 109-86.
شاکریان، حامد (1398). پیوند برنامه ریزی استراتژیک و بهسازی منابع انسانی با اهداف استراتژیک سازمان، سومین کنفرانس دانش و فناوری روانشناسی، علوم تربیتی و جامعه شناسی ایران، تهران.
شرفدینان، نجمه (1401). ارائه الگوی روابط بین برنامه ریزی استراتژیک منابع انسانی و بهره وری از طریق نقش تعدیلگری اشتیاق شغلی معلمان مقطع ابتدایی شهرستان رشتخوار در سال ۱۴۰۱، سومین کنفرانس بین المللی نوآوری در مدیریت کسب و کار و اقتصاد، تهران.
صفایی موحد، سعید . (1403)گراندد تئوری (نظریه‌ی داده‌بنیاد). تهران: انتشارات دوران.
فعالی، مهدی و اسلامی، سعید و سرسنگی علی آباد، علیرضا (1401). بررسی تاثیر برنامه ریزی استراتژیک منابع انسانی بر کارکنان (مطالعه موردی: شهرداری شهر یزد)، هشتمین کنفرانس بین المللی علوم مدیریت و حسابداری، تهران.
کاشف مقدم، زهره و روحانی، زهرا (1401). بررسی رابطه بین برنامه ریزی استراتژیک منابع انسانی، اشتیاق شغلی معلمان و بهره وری شغلی آنها (مورد مطالعه: معلمان مدارس ابتدایی شهرستان تربت حیدریه)، سومین کنفرانس بین المللی نوآوری در مدیریت کسب و کار و اقتصاد، تهران.
گرامی، نجمه و جعفری، زینب و فیضی، بهاره و موسوی، کیمیا السادات (1399). بررسی برنامه ریزی استراتژیک منابع انسانی در ساختار سازمان آموزش و پرورش. مجله مطالعات روانشناسی و علوم تربیتی، 4(19)، 58-22.
Abujraiban, A., & Assaf, G. J. (2022). Effect of strategic planning of human resources in management performance. Civil Engineering Journal, 8(08), 1725. https://doi.org/10.28991/CEJ-2022-08-08-014.
Adiazmil, A. S., Hidayat, M. R. Y., & Basuil, D. A. (2024). Strategic human resource planning in the era of digital transformation. Management Studies and Business Journal (PRODUCTIVITY), 1(1), 130–137. https://doi.org/10.62207/q7158p72.
Doumic, M., Perthame, B., Ribes, E., Salort, D., & Toubiana, N. (2017). Toward an integrated workforce planning framework using structured equations. European Journal of Operational Research, 262(1), 217–230. https://doi.org/10.1016/j.ejor.2017.03.076.
Keilmuan, J., Chusniyah, A., Akhmad, R., & Putra, R. (2023). Strategic planning for education quality improvement based on SWOT analysis: A case study. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 9, 10.32678/tarbawi.v9i02.8366. https://doi.org/10.32678/tarbawi.v9i02.8366.
McIver, D., Lengnick-Hall, M. L., & Lengnick-Hall, C. A. (2018). A strategic approach to workforce analytics: Integrating science and agility. Business Horizons, 61(3), 397–407. https://doi.org/10.1016/j.bushor.2018.01.005.
Mesra, R., Tuerah, P., Imbar, M., & Ngumarno, J. (2024). Strategic planning in schools: A study of educational management. Journal on Education, 6, 16908-16916.
Riswandi, B., Izzatika, A., & Rini, R. (2023). The planning of education human resources through the improvement of undergraduate students in primary school teacher education (PGSD). In R. Perdana et al. (Eds.), ULICoSS 2022 (pp. 112–117).https://doi.org/10.2991/978-2-38476-046-6_1
Saiti, A., & Chletsos, M. (2024). Strategic planning of human resources in educational organizations. In Strategic Management in Educational Organizations (pp. 45-67). Springer. https://doi.org/10.1007/978-3-031-59527-1_4.
Singhraul, B. P., & Anuragi, D. (2024). Human resource management in the digital era. International Journal of Research in Commerce and Management Studies, 06(05), 267-281. https://doi.org/10.38193/IJRCMS.2024.6515
Tuytens, M., Vekeman, E., & Devos, G. (2021). Strategic human resource management in primary and secondary schools: An explorative study in Flanders (Belgium). Educational Management Administration & Leadership, 51(3). https://doi.org/10.1177/1741143221998706
Ulferts, G. W., Peterson, E. A., & Howard, T. L. (2021). Human resource planning in education. Journal of Organizational Psychology, 21(1). https://doi.org/10.33423/jop.v21i1.4026.
Al-Hamad, N., Oladapo, O. J., Afolabi, J. O. A., Olatoye, F. O., & Eboigbe, E. O. (2023). Enhancing educational outcomes through strategic Human Resources (HR) initiatives: Emphasizing faculty development, diversity, and leadership excellence. World Journal of Advanced Research and Reviews, 20(3), 363–383. https://doi.org/10.30574/wjarr.2023.20.3.2438.
Ulferts, G. W., Peterson, E. A., & Howard, T. L. (2021). Human resource planning in education. Journal of Organizational Psychology, 21(1). https://doi.org/10.33423/jop.v21i1.4026.
Wang, Y. (2024). Strategic planning, human resource management practices, and quality assurance in selected Chinese universities. Asia Pacific Journal of Management and Sustainable Development, 12, 1-11. https://doi.org/10.70979/GKAJ5932.
Journal of Intelligent Marketing Management
Volume 6, Issue 3 - Serial Number 29
Summer 2025
Pages 277-293

  • Receive Date 21 January 2025
  • Revise Date 30 March 2025
  • Accept Date 23 September 2025