Charlesworth, A. (2020) Marketing on Social Media – Marketing Panacea or the Emperor’s New Digital Clothes? Business Expert Press. New York.
Denning, S. (2001), The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations, Butterworth-Heinemann, Boston, Oxford.
Ellington, L. (2014), “Technology: impact on the practice of storytelling”, in Wang, V.C.X. (Ed.), Handbook of Research on Education and Technology in a Changing Society, Advances in Educational Technologies and Instructional Design, IGI Global, Hershey, Pennsylvania, pp. 104-115.
Giantari, I.G.A.K., Yasa, N., Suprasto, H. and Rahmayanti, P. (2022), “The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance”, International Journal of Data and Network Science, Vol. 6 No. 1, pp. 217-232.
Herskovitz, S., & Crystal, M. (2010). The essential brand persona: storytelling and branding. Journal of business strategy.
Herhausen, D., Miočević, D., Morgan, R.E. and Kleijnen, M.H. (2020), “The digital marketing capabilities gap”, Industrial Marketing Management, Vol. 90, pp. 276-290.
He, A. Z., Cai, Y., Cai, L., & Zhang, Y. (2021). Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes. Journal of Research in Interactive Marketing, 15(3), 419-440.
Hurlburt, G.F. and Voas, J. (2011), “Storytelling: from cave art to digital media”, IT Professional, Vol. 13 No. 5, pp. 4-7.
Love, H. (2008). Unraveling the technique of storytelling. Strategic Communication Management, 12(4), 24–27.
Mileski, D., Schneider, F. and Bruegge, B. (2015), “Visual storytelling”, in van Heesch, U. and Kohls, C. (Eds), EuroPLoP ’13: Proceedings of the 18th European Conference on Pattern Languages of Program, Irsee Germany, Association for Computing Machinery, New York, NY, pp. 1-7.
Munshi, MSS MUNSHI (2012), ―Digital matketing: A new buzz word‖, International Journal of Business Economics & Management Research, Vol.2 Issue 7.
Persson, N. (2010). An exploratory investigation of the elements of B2B brand image and its relationship to price premium. Industrial Marketing Management, 39(8), 1269–1277.
Utomo, H.S. and Susanta, S. (2020), “The effect of digital marketing capability against marketing performance with innovation as mediation (study on batik SMEs during the CovidCovid-19 pandemic)”, Proceeding on Political and Social Science (PSS), Vol. 1 No. 1, pp. 166-173.
Wang, F. (2020), “Digital marketing capabilities in international firms: a relational perspective”, International Marketing Review, Vol. 37 No. 3, pp. 559-577, doi: 10.1108/IMR-04-2018-0128.
Wardaya, A., Idris, S., So, I.G. and Bandur, A. (2019), “Mediating effects of digital marketing on dynamic capability and firm performance: evidence from small and medium-sized enterprises (SMEs) in Indonesia”, International Journal of Recent Technology and Engineering (IJRTE) ISSN, Vol. 8 No. 1C2, pp. 2277-3878.
Yousaf, Z., Sahar, N., Majid, A. and Rafiq, A. (2018), “The effects of e-marketing orientation on strategic business performance: Mediating role of e-trust”, World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 1, pp. 309-320, doi: 10.1108/WJEMSD-12- 2017-0109.
