1
Assistant Professor, Yam Noor University, Payam Noor University, Varamin Branch, Iran
2
Master student, business management, marketing orientation, Payame Noor University, Varamin Branch, Iran
Abstract
The purpose of this study is to investigate the relationship between cash holding and performance evaluation of economic value added. For this purpose, using the theoretical foundations of the above variables and reviewing previous research in this field, we addressed this issue. The present research is applied in terms of purpose and is a review in terms of research method and library research. The results show that with the implementation of the policy of evaluating the performance of economic value added, investment is less and more in investment companies and on the other hand, with the implementation of the policy of economic value added, the retention value of companies' cash increases.
bagherian kasgari,B. and Fazeli,A. (2022). Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance. Journal of Intelligent Marketing Management, 3(3), 95-109.
MLA
bagherian kasgari,B. , and Fazeli,A. . "Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance", Journal of Intelligent Marketing Management, 3, 3, 2022, 95-109.
HARVARD
bagherian kasgari B., Fazeli A. (2022). 'Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance', Journal of Intelligent Marketing Management, 3(3), pp. 95-109.
CHICAGO
B. bagherian kasgari and A. Fazeli, "Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance," Journal of Intelligent Marketing Management, 3 3 (2022): 95-109,
VANCOUVER
bagherian kasgari B., Fazeli A. Investigating the Relationship between Improving Cash Holding and Evaluating Economic Value Added Performance. JIMM, 2022; 3(3): 95-109.
