Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination  (Study: Tourists of Alisadr Tourism Complex Hamadan)

Safi Nia, Amir Mehdi; Nikookar, Mohsen

Investigating the Impact of Location Attachment, Promotion of Location and Motivation on Intention to Visit the Playing of Imagination (Study: Tourists of Alisadr Tourism Complex Hamadan)

Document Type : Excerpt from master's thesis

Authors

amir mehdi safi nia ¹

Mohsen Nikookar ²

¹ Ph.D. student of Business Administration, Islamic Azad University, North Tehran Branch, Tehran, Iran

² PhD in Business Administration and Visiting Professor at Isfahan University, Isfahan University of Technology, Isfahan, Iran

Abstract

The systematic development of tourism and the use of many capabilities to improve the current tourism situation in the country requires the use of tourism planning, so that due to the existing sensitivity and subtlety of the community and the needs of tourists, the capabilities of this The industry used the development and development of society. The purpose of this study is to investigate the impact of location attachment, promote location and motivation on the intention to visit with the modest role of imagination in the Tourism Complex of Alisadr Tourism Complex in Hamadan. The present study is a descriptive research for the purpose of collecting data. The method of modeling structural equations with PSS software is used to analyze the analysis. The questionnaire tool has been used to collect data. The results showed that location attachment, location promotion and motivation had a significant impact on visiting intent. And the results also showed that the imagination on the impact of place attachment, the promotion of place and the motivation on the intention to visit had a significant effect.

Keywords

Location attachment

motivation

place advertising

imagination power

tourist

Subjects